Chicago Park District
Health Communication - DePaul University Winter 2018
Our client, the Chicago Park District, asked our Health Communication class to come up with a campaign to help better resonate their programs with the millennial audience. By conducting primary and secondary research, as well as working with local influencers, we came up with the campaign A Garden Story. Teammates: Oscar Carrillo and Alexandra Moresco.
Chicago Cultural Alliance
Research, Data and Insights - DePaul University Winter 2018
The Chicago Cultural Alliance asked our Research class to help their organization appeal more to the millennial audience. By conducting primary and secondary research, we came up with recommendations to better engage millennials and help them reconnect with their own culture. Teammates: Richie Roesner and Natalie Reehl.
Strategic Tools for Marketers - DePaul University Winter 2017
The Strategic Tools for Marketers course focused on using marketing tools and research to diagnose marketing problems. My team conducted secondary research, which was then analyzed through marketing tools such as Perceptual Mapping and Conjoint Analysis. Teammates: Kelly Creech, Kendall Thompson, and Joanna Turi.